This year, SPAR celebrates its 85th anniversary. In the Netherlands, where the brand was founded back in 1932, this is being celebrated with a new brand building campaign and a new e-commerce platform.

At a store level, the campaign is being carried out with an updated look-and-feel for the SPAR Neighbourhood, SPAR City and SPAR Express store formats, and is summed up with a new slogan: “You can find it at SPAR”, which focuses on the shopping missions of customers seeking different meal solutions at different times of the day.