SPAR Croatia has reduced the amount of salt in its bread baked daily at the INTERSPAR bakery by 1.4%, in line with the World Health Organisation’s dietary recommendations.
Customers can now find bread baked with a lower volume of salt on the shelves of all INTERSPAR and SPAR stores in the country. The amount of salt in all 30 bread varieties has been reduced by 2% to the recommended 1,4% and in some cases even lower than the recommended amount. All the other ingredients remain the same – no additives were used to replace the salt and the bread is of the same high quality and taste.
“Through revising the recipe, SPAR Croatia is enabling positive change in our customers’ eating habits,” said Helmut Fenzl, CEO of SPAR Croatia.
This is part of a larger strategic plan to reduce the consumption of kitchen salt in Croatia from the current daily intake of 11.6 grams to 9.3 grams by 2019. This will consequently reduce the prevalence of arterial hypertension, cardiovascular and cerebrovascular diseases.
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About SPAR Croatia
The first SPAR Hypermarket opened in Croatia in mid-2005, following the signing of the licence agreement between ASPIAG (a subsidiary of SPAR Austria AG) and SPAR International in 2004. As a member of the ASPIAG group, SPAR Croatia has access to a wide range of own brand products. Brand development has primarily taken place through SPAR Supermarkets and INTERSPAR Hypermarkets, both through the take-over of existing chains and the opening of new stores.