The gifting industry in India is considered to be worth a massive $30 billion a year. Gifting customs have changed but solutions haven’t always kept pace. SPAR India recognise this and aim to grow their share of the $1 billion gift card industry with an innovative solution!
Instead of producing cards which have a corporate look and feel, SPAR is pushing the boundaries by changing the style of their cards and introducing very engaging solutions for special occasions. By taking into account that emotion is behind the sentiment of every occasion card, a game-changing series of gift cards have been developed. Beginning with Mother’s Day, the launch was supported by a digital campaign #LoveYouMaa, celebrating the relationship between a mother and child. The cards resonate with all age groups and focus on the simple message ‘I love you Mom’.